Barefoot Books - Marketing Collateral

During my time as an intern and freelance designer at Barefoot, I created a range of print, web, and social media graphics to promote their products, seasonal campaigns, and industry presence.

Art Director: Sarah Soldano
Art Director: Elizabeth Jayasekera

Catalog spread / Illustration Credit: Mariana Ruiz Johnson / Trim Size: 8 x 10.5 in

Spring Sale campaign / Illustration Credit: Pati Aguilera / Assets: Homepage sliders, eCampaign GIFs, social graphics (Facebook, Instagram Story, Twitter)

Count On Us! launch campaign / Illustration Credit: Sarah Walsh / Assets: Edelweiss GIF, social graphics (Instagram Carousel cover, Instagram Story, Twitter)

Activity sheet social templates / Illustration Credit: Sophie Fatus, Sheila Moxley / Assets: Instagram Post, Pinterest, Twitter

Follow the Flyway printable activity pack / Illustration credit: Maya Hanisch / Trim Size: 8.5 x 11 in

Kathryn Li

Graphic Design Illustration Personal Work